Department of New Media

  • Про кафедру
  • Історія кафедри
  • Стратегія
  • Співробітники
  • Викладацький розклад
  • Методичні матеріали
  • Дослідження
  • Новини

The Content and Technology Laboratory (The C&T Laboratory)

The Content and Technology Laboratory began its work at the Faculty of Journalism on September 1, 2021. The C&T Laboratory at the Department of New Media (Faculty of Journalism) is a structural unit of the Ivan Franko National University of Lviv that expands the educational opportunities for journalism students with regard to creating and promoting up-to-date digital content. The laboratory was established as a result of the participation of the Ivan Franko National University of Lviv in the Erasmus+KA2 project “Journalism Education for Democracy in Ukraine” (lasting from 2018 to 2022).

The C&T Lab serves as a platform for meetings with online journalists, bloggers, and new media researchers. The Lab holds meetings with interesting speakers almost every week, providing a great opportunity for students to engage in diverse learning experiences based on practical cases.

The Content and Technology Laboratory is a sustainable development result of the DESTIN project, which will help integrate practical cases into the educational process.

The Institute of Media Ecology

The Institute of Media Ecology was established according to the decision of the Learned Council of the Ivan Franko National University of L’viv in June 1999. It is worth mentioning here that emphasis is laid on non-traditional ecology, its object of investigation being the informational environment created by mass media. The Institute focuses on the problem of the noosphere pollution, description, comparative analysis, and the elaboration of the ways of neutralization of pathogenic information flows, screen violence, pornography, hyper advertisement, and propaganda. The Institute treats media ecology as the synthesis of philosophical, academic, and purely applied trends connected with the neutralization of pathogenic information flows. That is why the Institute, from the first days of its activity, follows three research trends:

  • media philosophical (philosophical contemplation of the influence of mass media, in particular, media technology, upon our psyche and culture);
  • media critical (the analysis of media discourse for professionals);
  • media ecological (media ecology differs from journalist education in that it is aimed not only at media business training, but also at the stimulation of “psychological immunity” of public against those media threats which are connected with propaganda and falsification, pornography and screen violence. Media education is something like an instruction manual on how to use media).

Since such research themes require an interdisciplinary approach, during the first year of its existence, the Institute collected the publications in the volume “Avoiding the Apocalypses,” which offer the wide vision of media ecology problems.




Founded: February 1st, 2012 at the Faculty of Journalism Ivan Franko national University of Lviv.


History: the Department focuses its educational and scientific activities on the preparation of masters of “Internet Journalism” specialization. It is connected to the fact that online journalism has a number of obvious technological differences from traditional media, noticeable on the stages of data collection, texts preparation and distribution of materials (multimedia, interactivity, personalization, etc.).In fact, the key goal of the New Media Department is to organize an educational process aimed at the development of students’ ability to prepare quality multimedia materials. Therefore, the educational range of the Department’s work is quite wide: from the online journalist’s methods of work to online advertising.

Courses and study: the educational and scientific interests of the Department cover a wide range of issues: from the basics of online journalism and multimedia storytelling, through its formats and tools to the philosophy of new media and social media criticism

Find us::

General Chuprynka, 49, room 109. Lviv


Contact us: 239-44-84



Instagram: new_media_lnu

Project number: 598964-EPP-1-2018-1-UK-EPPKA2-CBHE-JP
Erasmus+ KA2 – Cooperation for innovation and the exchange of good practices – Capacity Building in the field of Higher Education



ДоцентPavlo AleksandrovДоцент
ДоцентNatalia GaborДоцент
ДоцентYuriy ZaliznyakДоцент
АсистентYuliana LavryshАсистент
АсистентSvitlana ZhabyukАсистент

Викладацький розклад

Методичні матеріали

Media Criticism

Introduction to Internet  Journalism

Social networks journalism

Infographics of news design

Digital Culture

Modern Mass Media Technique

Online audio – fundamentals of podcasting

Social Сommunication:Introduction


Methodical materials:



Internet_Journ 2


Project Goals and Objectives

Goals are staples of project planning, giving you long-term vision, motivation & focus:

1. Curriculum Reform

Curriculum Reform: to reform, start to deliver and evaluate new/revised curriculum for 9 BA and 11 MA Journalism programmes (2 degrees in each of the 10 Ukrainian partner universities), and the institutional quality assurance for academic programmes, so that all new/revised programmes are aligned with European Qualifications Frameworks (EQF), meeting European standards of integrity and professionalism, improving students’ industry engagement, career preparation and employability, and enabling staff and students to develop strong and sustainable connections with European journalism departments and associations

2. Curriculum Context

Curriculum Context: to enhance the media environment in which Journalism graduates will work: improving the ‘media literacy’ of key target groups, providing new opportunities for Journalism students to engage with public audiences during their training, and raising public awareness of the vital role of journalists and media in the promotion and protection of citizens’ rights within a multi-cultural democracy.

Specific Project Objectives are:

  • to audit (desk review) all current curriculum (20 degrees), with gap analyses and action plans;
  • to train curriculum teams in the alignment of programmes and QA with EQF standards;
  • to use European models of Journalism education to inform curriculum reform;
  • to train academic and professional staff in principles and processes of peer review;
  • to conduct peer review (including 10 site visits) of all new/revised programmes;
  • to deliver and evaluate the first year of all new/revised BA and MA programmes;
  • to produce National Guideline Statements for BA and MA Journalism education;
  • to maximize public stakeholder engagement and participation in the work of the project;
  • to deliver and evaluate Outreach Media-Literacy Courses for target groups;
  • to maximize the sustainability of the work and outputs of the project.
  • * академічна мобільність /Academic Mobility



Lavrysh Y. – training for lecturers (Erasmus+ program) in Opole University, Poland (one week)


Lavrysh Y. – training (Kooperationsbüro Lemberg)  in University of Salzburg, Austria (three week)


Zalizniak Y. – Fulbright Scholar Program  (University of Illinois at Urbana-Champaign).


  • * міжнародні освітні і наукові заходи (семінари, конференції тощо) /International Educational and Scientific Activities


International conference MediaDialog 2020 (Ukraine, Germany, Belarus, Georgia, Armenia)


  1. Zaliznyak Y. Information security and information warfare in the Eastern Partnership countries (Kongres Inicjatyw Europy Wschodniej Lublin, 1-3. 10.15)
  2. Zaliznyak Y. War with Russia as a factor of particular messages’ domination in Ukrainian media (Media obywatelskie czy media partyjne? Rzeszów, 25-26 kwietnia 2016 roku)
  3. Potiatynyk B., Potiatynyk U. From political to cultural and media divides // Podziały polityczne w mediach – eksces czy norma?:.– Uniwersytet Rzeszowski, 20-21 kwietnia 2017 r.
  4. Pavlyuk L. Memes as Identifiers of Fakes and the Factual Counter-Frames in the Media Analysis of Propaganda / Людмила Павлюк // «Соціолінгвістичне знання як засіб формування нової культури безпеки: Україна і світ». – Матеріали II Міжнародної конференції. – Львів 2018. – С. 89 – 90


We are preparing for the accreditation of educational programs

03.02.2023 | 18:55

While students are on vacation, teachers and heads of departments of the Faculty of Journalism of the Ivan Franko National University of Lviv are completing the preparation for accreditation in NAZYAVO of two educational programs – master’s and bachelor’s. This Tuesday, a joint meeting was held, where members of the support groups together with teachers and representatives of the student body summarized what has already been done.
All departments of the Faculty of Journalism work in a coordinated manner on successful...

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From a practice-oriented educational program to a successful journalist

03.02.2023 | 18:53

We are updating the educational programs for students of higher education, because the latest challenges dictate the new needs of the modern labor market for journalists. The rapid development of technological processes, a competitive media environment, and war dictate new requirements for the training of future specialists to journalists. In the dynamic process of forming educational programs, the opinion of those who employ our graduates and those who offer their skills to stakeholders has always been important.
This Wednesday, February 1...

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Natalia Balyuk: between journalism and blogging

12.11.2022 | 09:15

Today, November 11, 2022, within the scope of the discipline “Blogosphere: Features of Content”, at the invitation of the lecturer of the course Assoc. Myroslava Stepanivna Rudyk students had an online meeting with the editor-in-chief of “High Castle” and blogger Natalia Balyuk. The students gladly joined in the communication with our guest. After all, in the educational process it is also important to involve practical experience, to know the work of a journalist and blogger from the inside.
Ms. Natalya...

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Program of the International Scientific and Practical Conference “JOURNALISM OF THE FUTURE: CHALLENGES, TRENDS, PROSPECTS OF DEVELOPMENT”

14.10.2022 | 20:05

As part of the international project of the European Union ERASMUS+KA2 “Journalism Education for Democracy in Ukraine: Developing Standards, Integrity and Professionalism” (DESTIN) (“Journalism Education for Democracy in Ukraine: Developing Standards, Integrity and Professionalism”) (October 18-19, 2022 year).

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